Drum Roll Please… Celebrating the business of doing good

• Posted on 29th September 2011
• in Art Based Solutions, Community Change Management, CRM Strategy, Cultural Fusion Art as Philosophy, Event Marketing, Green Business, Relationship Management, Social Capital
• by ydubel

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Drum Roll Please... Context Magazine has taken its first breath... Introducing Context, a quarterly multimedia online magazine uniting sustainable business and eco-luxury lifestyle to use new media to better serve mature women over 40. Context magazine makes it easier for customers and businesses in the eco-luxury and sustainability niche to find each other and advance meaningful relationships using social media. The Quest for Trust and Satisfaction A recent survey by she-economy reported that 91% of women don’t feel advertisers understand them. Disturbing considering that women make 85% of brand purchasing decisions, influence more than 80% of all purchases, start 70% of new businesses and mature women own 79% of financial assets. Clearly there is a disconnect. (This is among the gaps that has been tackled in previous blog posts) Often I have talked about increasing capacity for innovation in small and mid-size businesses, regard for meaningfulness, increasing collaboration among diverse groups, quality attention engagement, and contextualizing change management as a community issue. Well, all that has come together through enVision Solutions to be expressed in Context magazine. Sponsored features in Context magazine are served up as part of a Premium service in Maverick Mastery. enVision Solutions empowers small and mid-size businesses owners/managers to increase their capacity for innovation using social responsibility as an anchor in social media strategy. Instead of the typical internet marketing approach I've taken a lesson from social media and PR. Context matters. Whether talking about business leadership, marketing, or purchasing...context matters at every step along the way. How things start is often the source of how they end. This boils down to how what you want to share - engages what matters to each individual. The future lies in how well you can serve multiple markets of one. Get the SOLUTION Context is the premier of "PR plug-in" Premium Solution packages that include audio marketing strategically positioned with sponsored placement in Context to highlight changes in how business is done and advance meaningful relationships. Others prepare you for attracting ideal clients, Context provides an opportunity to engage them.

About Context Magazine

The magazine makes featured innovations meaningful using text articles and audio podcast conversations with experts and thought leaders to support small or mid-size businesses and better serve the public. The inaugural issue features causes such as pet adoption and refugee rescue along side eco-friendly product retailers (Cosmic Tree Memorial Art Planters, Shop to be Green and Ecosaurus), along with several eco-luxury resort destinations including Brasada Ranch, Firesky Resort, Hotel Chocolat, Infinite Kayak Adventures, Gutsy Women Travel, and several properties represented by Kurtz-Ahlers & Associates. The magazine further promotes sustainable lifestyles with features on sustainable fashion from the Carrie Parry Collection, Q. Ladraa – VP of Marketing from JP Selects.com founded by John Paul DeJoria best known for co-founding the Paul Mitchell System, and luxury services in fine jewelry recycling with CIRCA’s Chris Del Gatto and custom designer Tracy Matthews. Also found in this issue - Cat Thompson shares insights about Emotional Technologies, personal coach Dr. Nicole Cutts writes about moving through life’s transitions with grace and vision, award winning music producer Eric Sarafin writes about responses to innovation in the music industry, an introduction to social media photography from Nakeva Corothers, a retrospective on the band Pear Jam from the Editorial Staff at eMusic.com, music photos from Jen Hopper, entrepreneurial gems from Lisa Rosenthal founder of Part of Gold and Alcea Collection, tips on selecting an estate attorney from Darlynn Morgan of the Morgan Law Group, Laura Barooshian CPA, MST talks about the paperless initiative at Dicicco, Gulman & Company LLP., Polly Dobbs of shares pointers on establishing pet trust as part of estate planning, Beth Dunn author of Social Climbers and artist Ashley Zelinskie introducing her Reverse Abstraction series.

Tags: attention, audio marketing, brand difference, brand strategy, brand value, branding, building value, Context Magazine, Corporate Social Responsibility, cremation urn alternative, distinctive, ecofriendly, ecoluxury, entrepreneurs, estate planning, fashion, innovation, integrated internet marketing, luxury lifestyle, magazine, meaning as a strategy, memorial art planter, new media marketing, pets, philanthropy, premium, quality, relationship marketing, resorts, social, social media marketing, solutions, standing out, sustainable, Yvette Dubel