Key number two -Plan for the concerns of the funder when developing programs
Brace yourself. This is one of those conversations can set some people off on a rant. But try stepping into the other person’s shoes. Introducing compassion or empathy into the equation is simple in terms of energy required, but it is an adjustment in perspective. When you approach a potential corporate sponsor that person is charged with doing a job. What you propose in your request for support needs to help her do that job successfully for her company or foundation.