What is CRM?
CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.

What is Clear CRM Strategy?
Clear CRM Stratey is embodied in an approach that seamlessly integrates value critical activities such as opt-in lead generation, customer conversion or retention processes and email list management using creative values based strategies. Clear CRM Strategy is a customizable approach empowering you to reach or even exceed your goals. This system is distinguished by it's enhancement of word-of-mouth marketing campaigns, a specific relationship marketing tactic.The WebAntiphon team will combine the ingredients to deliver, automate and manage your solution or hand the reins over to your team.

 

When you select the WebAntiphon team led by Yvette Dubel you get insights that cut to the chase with incisiveness and authentic creativity that comes from an intuitive understanding of relationships between people, products and concepts. You get a lead consultant that brings data to life and a driven team of experts.

 

CRM Strategy matters because it's emotionally rooted relationships NOT software that keeps your customers.

According to a recent study conducted by a Prof. from a leading Texas university 85% of an organizations customers were willing to leave for the competition even though they were happy with the service from their existing provider.

You can learn more about this insightful revelation in my whitepaper your free by request.

What's the difference?

Focusing on the human connection not just the customer relationship which tends to objectify the individual, so that the emphasis on social capital is based on doing business with the common good in mind, not as an aside or after thought...and where the human being behind the transaction is honestly valued beyond their customer status. Here the "rules of relationship" are prized more than customer status because the value of individual Attention is understood.

 

Although there are other consultants who help you focus on customer retention, the customer (typically) is still regarded as a collection of data to be manipulated to increase sales and that's only part of the picture. In my experience customers are not oblivious to this, they simply tolerate it as long as it benefits them....as soon as that shifts they're gone.

Whereas community owned brands organized around shared value systems such as Whole Foods Markets, Tom's of Maine, Ben & Jerry's, and Startbuck's are rooted in an emotional connection that has been achieved with unorthodox branding approaches that broke the mold and worked. When you look at this website what you'll find are the values (creativity, humanitarian causes, innovation) around which we want to connect with others, including you.

 

Oci Novosti Magazines are an example of a CRM Strategy solution being developed for our client-collaborators.